Houston AI
Forecasting the Future of European Cinema
The Challenge
Producers
Focus on making films, but lack insight into how to market them.
Distributors
Release films, but rely on limited historical data.
Cinemas
Sell tickets, but rarely connect audience behavior to marketing strategies.
As a result
Independent European films
Forecasting
Struggle to compete with Hollywood blockbusters.
Is based on outdated assumptions, not real audience data.
Up to 40%
Of digital ad spend is wasted.
Our Solution: Houston AI
Houston AI is an intelligent forecasting and planning tool that combines AI, machine learning, and real-time data to predict a film’s market performance across Europe.
.png)
Core datasets powering Houston:
Film advertising campaigns
Thousands of campaigns benchmarked across countries, genres, and demographics.
Real-time box office reporting
Ticket sales, seat maps, pricing, booking timelines from major chains & independent cinemas.
External variables
Seasonality, weather, competition, and release windows.
Markets to be Forecasted
Houston will focus on 10 key European markets:
Germany · Spain · Italy · Poland · Romania · Denmark · Sweden · Finland · Norway · Portugal
What the Forecast Output Looks Like
Interactive dashboards
With adjustable variables (budget, release date, competition, weather).
Territory breakdowns
Highlighting strong vs. weak markets and audience clusters.
Scenario reports
Showing expected admissions, revenue ranges, and recommended media spend.
.png)
Alerts & recommendations
For campaign adjustments in real-time.
.png)
Benchmarks
Comparing a film against genre peers and past campaigns.
Why It Matters
Empowers European films
to compete with US studios.
Levels the playing field
for independents with smaller budgets.
Reduces campaign waste
and carbon footprint.
Supports cross-border releases
by sharing audience insights across markets.
Houston Ai is a consortium project developed by:
​
The Audience Project ApS (TAP): A Denmark-based insights agency specializing in the independent film industry. TAP provides data-led insights, technology, and mediaplanning services to improve the visibility of European productions and strengthen the competitiveness of the European audiovisual industry.
​
Cinepass UG (International Showtimes): A German technology company that develops a SaaS tool to provide showtimes and movie metadata for the entertainment
industry. Their expertise lies in setting new standards for accuracy and speed in processing huge volumes of data at the box office to support the digital transformation of the audiovisual sector.
